Creative Talk: Chris From Palisade Goods

What’s up By Design Family. I had a cool conversation with the talented Chris Stringer, the owner and operator of Palisade Goods. Check out our conversation.


My name is Chris Stringer Palisade Goods. It's like a streetwear brand that start out as like a skateboard concept. That's what I was doing before, I was skating a bunch. I used to work at a local skate shop back in Topeka called Midwest Skate, and then I ran a Zumiez there. I got to go to all these corporate events and meet the people that own the brands that I was wearing. So I just one day I decided that I’m going to do my own thing. I sat around, brainstormed and came up with Palisade Goods and just ran with it.


Working in those environments, what was the main factor that made you create your own streetwear brand?


Being my own boss, I guess. I kind of just like the freedom to do whatever I want after talking to Boo Johnson, who started up his own and a bunch of other dudes that started their own companies.

They enjoyed it, the creativity, the freedom that you can do whatever you want and it was all within the skateboarding realm at the time. So that's what I was really into starting out.


What was the inspiration behind creating Palisade Goods?


A palisade is like a fence, a form of defensive barrier and it's kind of geared towards skateboarding. So you're wearing it, it protects you. That's where it started and then it's just kind of became its own thing.


Has there been tremendous growth? Do you get a lot of love from people?


Yeah! A lot of it is that I’m really picky about what I put out to the public, so if I'm comfortable with it, I usually get good feedback. Every now and again, you know, I'll get someone that wants to critique me but that's totally fine. Criticism is always welcomed. You got to know what people want.


You seem to care a lot about quality, why is that? What caused you to be particular and care about quality?


Liking all this stuff, buying it, ordering stuff online and it being sent to me just for the shirts to be printed on Gildan. I feel like if you put your little touch on it, it's more personal. People feel like you have something from a company that’s really cool.

When I started I was working at Zumiez, I wasn't making a lot of money, got bills to pay. I was doing it all on my own. I don't have a team of people that I can get together with and figure this out. I wanted to do quality right off the bat while not really knowing all the outlets I have to actually get It produced and made cheaper or quicker without sacrificing the quality of it. So it's just been a process of funding it, but here soon I should have a lot of stuff out.


What do you think you learned about yourself during the process of creating Palisade Goods and getting that out there and sharing with the public?


That creating stuff is very difficult! You hit roadblocks all the time. There was like a month and a half or so, I just could not create. I would sit there and stare at my computer, just listen to music and not be able to do anything. So just really pushing yourself to continue to try no matter what. Sometimes you got to step back from it all, then clear your head, and then go back in to see what you come up with.


What serves as inspiration when you do create?


Honestly, I think it's just music. I'll just throw on some playlist and just go. Just to see where it takes me. I also get inspiration from other clothing companies and other graphic designers like this dude Crimewave. I followed him for like 3 years now, he's all over the place now and he's super dope. This company is up in Pennsylvania called Everything Is Offensive. I like going through their stuff and seeing how they're putting things all together and kind of the feel of it.


What can we expect next? I know you said you're going to drop a lot of new items. What can we expect next from Palisade Goods?


More items coming soon. I have a collaboration coming with PlugYourHoles that should be dropping soon. I'm pretty excited about that. Talked to Dom Chronicles about doing a collaboration. So we just need to get together and start going over, but we have an idea what we want to do.

Turtlenecks are coming soon. Something a little different, but right now just trying to keep it moving.


To those young creators out here in Kansas City and beyond trying to get started, they don't know where to start, what’s your advice or maybe a lesson that you learned that you’d like to share?


Branch out, talk to people. Communicate. Be open to other people talking to you. You don't want to be close-minded, shut off from helping someone else. Even if they're doing the same thing you are, we got to work together.


Collaboration over competition!

By Design Magazine
The Kritiq SS 19

He kept telling me how this year was going to be different. His exact words,  this next show I was to go to that next level. Mark is a man with a lot of vision, what makes him unique is that he’ll see that vision through. With the help of event coordinator extraordinaire L’Chelle Green and the rest of the Kritiq team they put on a show in which the energy was unlike any show prior. This type of energy and creativity Kansas City needs and loves. The Kritiq Fashion Show has truly carved a lane for itself within the fashion scene in Kansas City. 

“I never looked at it as if something was missing, Mark stated. I just looked at it as “what can I contribute?”. I wanted to contribute culture. I wanted to contribute our history and our story. Fashion is about art, art is beauty defined by eye of the beholder. Every industry has a gatekeeper, they tend to never go outside the box. I don’t like gatekeepers, they take their job too serious. I want to have fun, I want the designers to be them, I want the energy to bring audience to their feet. That’s The Kritiq. The culture”.

You couldn’t help but to feel just how different things were as you pulled up to the venue. I started thinking to myself, what do they have up their sleeve’s. We got checked in and I looked up to a space curated from top to bottom. Few words would do the visual justice. 

The show began with Wesley Hamilton as the host and he quickly got straight into the first designers. Goodwill of Western Missouri and Eastern Kansas was up first and showed us pieces put together and modeled by children. The Kritiq and Goodwill partnership has been amazing so far. They provided the Kritiq designers with the funds to put unique pieces together for the children. These kids took the runway and the crowd loved it, this got the show off right. Throughout the night this theme would continue, some of these kids were walked as if they had 10+ years experience. They did their best to steal the show. This year had an amazing lineup of designers and models, from all styles, something I really enjoyed. 

“What’s different in this Showcase, is that there are more streetwear brands that are involved. There’s more energy! All previous years there were usually 2-3 streetwear brands max and the other 5 would be high fashion. We balanced it out well this Showcase. The venue was sick too, it added an additional “wow” to the experience. Everyone, including photographers who shot other fashion shows said it’s their favorite thus far, that it’s not your typical show nor venue,” Mark explained.

There is nothing typical about the Kritiq. This was the show the culture would be proud of. ENERGY, ENERGY, ENERGY. That was all the second half of the show was about the moment House of Rena collection walked through that back curtain and Mark had grabbed the mic the entire vibe in the room went up a notch. House of Rena killed it in their yellow pieces. The way they came down the runway demanded everyone in the rooms attention. A true highlight of the night.

The party started when Made Mobb came out the back. Draped in their next season’s collection they made sure nobody in the building was seated. As each model came down more and more people rose from their seats. The center of the show quickly went from runway to house party. The energy was unmatched, if you were there Sunday I’m sure the feeling in your spirit is rising up just thinking about what took place as the Made Mobb team took the stage. 

This was a great show. Something I saw go from ideas to reality and I can say it exceeded my imagination. 

I asked Mark what his biggest takeaways from the experience were and also his favorite moments. “Just seeing the vision come to life. I mean it’s an airport hangar, he laughed. When we first went in my first thoughts were “this gon cost a lot of money” but I wanted to push the envelope and really give people an experience. I wanted to show people you can dream big and go big. My team really deserves the credit though if we are being honest. That’s my biggest thing, just seeing them own their lanes and mastering them. We’re still fairly new even though it’s been 5 years, he said laughingly. There’s so much to learn”.

Congrats on another dope show. The city is ready for the next. 

Words by Justin I.

Photography by Muenfua Lewis

By Design Magazine
Interview with HustleKC

Words By Nikita Satapathy

Photography By Juan Alva

Chances are you’ve seen HustleKC. It has cropped up on everyone’s Instagram feeds, whether they are modeling the clothing or proudly showing off their most recent purchases. Thomas “Tommy” Grass has been at the forefront of HustleKC since its inception and has transformed a simple idea into a lifestyle that epitomizes the hustle and rawness of KC. We sat down with him in January to get more insight into its beginnings and where Grass hopes it can go in the future.


How did the brand get started?

TG: I actually started HustleKC as a social media consultant. I was going to help people build their brands on social media, but then I wanted to start my own clothing brand. Stefan Huggings also wanted to start a clothing brand and he saw that I was growing on Instagram and we combined and said “Let’s go”.

When was the brand launched?

TG: We launched February 2018. We started discussion right around November of 2017.

Do you have any business background?

TG: I do not. I am completely self-taught in this whole game and have been learning a whole bunch. I have been talking with people on my Instagram through DMs; I get information from them and a little insight. I’ve been studying the brands around here like as Made Mobb, of course, and Landlocked KC.

How do you get people excited for the launches?

TG: We like to hype up on Instagram. We like to load up our stories of what we have coming. We like to get the locals involved through modeling and photography. We go from there, really. The hype spreads from there. Everyone gets excited. They’re always getting ready for the next thing to release.

Did you expect [the brand] to take off so quickly?

TG: No. It’s literally been a year. I started on Instagram with 365 followers and when I switched over to the brand, I had maybe 800+ followers and it has been blowing up since then.

What do you see your brand becoming like in the near future? Are you going to branch out or are you going to stay niche?

TG: I would like to stay native to Kansas City but I would not turn down any type of opportunity  to expand into any other clothing line. I do have talks to start a fitness apparel brand under HustleKC. I do plan on going that route a little bit.

Is Unruly a sector under HustleKC or is it a brand you distribute? How does that work?

TG: It was a sector under HustleKC. So HustleKC was the umbrella. Of course I have Tsucci as a sub-brand and Rosemary as a sub-brand. Unruly was a sub-brand as well until yesterday; they launched their own store.

So when you design the clothing, is it just you or is there a team that helps out?

TG: I design everything for HustleKC and the sub brands under me currently. Stefan designed everything for Unruly. We kept that solely for him. We do all the designs and everything. We don’t have any graphic designers under us or anything; it’s just us.


What made you want to do streetwear?

TG: I just love [streetwear]. There is really no way to explain it, other than I love the city. That really inspired me. I feel that Kansas City is underrated. I mean, yes, we do have Made Urban apparel, but I feel like they do their own type of streetwear and I wanted to bring my ideas into the streetwear scene of Kansas City.

Where do you get your inspiration from? I see on Instagram you post a lot of random things.

TG: Inspiration comes from different areas. So, the Tsucci brand definitely comes from Gucci. I love Gucci apparel and everything but they also went very luxurious. I wanted to bring the street feel back into it. Rosemary is for a rose bud and weed, obviously. Especially with the legalization of weed in Missouri, I wanted to appeal to everybody who utilizes cannabis. For HustleKC, I’m a hustler for one. I am very entrepreneurial; I studied entrepreneurs for three years before deciding to pull the trigger myself. Other than that, I would base anything off my [Instagram] stories. I post whatever I like. I want people and the stories to connect to me personally and what the brand is about. I post everything  from like Anime to street style to motivational quotes. It’s to have people come back, really.

Do you guys sell in any stores yet?

TG: We do not. I do not want to put any of my items in store yet mainly because  I like the exclusiveness of being online and being the sole place where people can get their clothing items.

How long have you lived in Kansas City?

TG: I moved here in 2nd grade, so a long time. I’m 28 years old now.

What do you love about this city?

TG: Everything. The culture. I especially love like Westport, where everybody is so free. There is no judgement. Everybody is out there, wilin’ out; it’s raw and uncut. Kansas City has a beauty of its own. I did travel; I was in the military as well; 8 years and two tours in Afghanistan. I traveled there of course and got out. I got a job and traveled for that. Kansas City is now just home.

How do your friends feel about you starting this brand? Have they rocked your wear? Have they tried to promote you too?

TG: My biggest fans are my viewers on Instagram. For my friends, I don’t think it has hit them yet that I am not playing around. I have one really good friend that supports me through and through and through. For everyone else, I don’t think reality has hit them yet.

When producing your products, do you own all the equipment?

TG: We do not. Actually, we do print on demand. We have a third party that handles all that. It’s just easier for us so we don’t lose money on products on hand that we are not selling. We’ve been building our network this entire year. So as we continue expanding, we would like to start doing all of that ourselves.

Have you shown your apparel at fashion shows?

TG: We have not. We are looking to maybe start submitting some items to some fashion shows and maybe make a presence at First Fridays when the weather warms up, of course.

Your sister models for you. Does she help out with anything?

TG: She is my number one model and my number one influencer. I lean on her a lot with her 22,000 followers on Instagram. I really liked the fact that she helped embed my brand into the schools in Olathe, KS and it gets the younger generation hyped and ready for the new wave of clothing.

Do you do your own photography too?

I did buy my own camera to start doing it, mainly because at our last shoot, I had two photographers drop out of the shoot on Saturday. So that’s why I whipped out my own camera.

Do you like shooting the models? I noticed that sometimes photographers like to give a lot of direction and you wanted the models to be themselves and focus on the streetwear feel.

TG: I don’t mind it. It’s kind of fun. I definitely like shooting the models but I’m more so enjoying interacting with them. I want them to feel comfortable when I’m shooting them. I honestly don’t know anything about photography; I just wing it. I know how to edit photos. I want to give the authentic feel to the brand and not want it to be stiff. Don’t get me wrong; every model has their poses that they go to and I dig that. But for the models at the shoot, I wanted them to be comfortable and to be themselves.

What do you notice about brands in KC, in general? Have you noticed if the locals embrace it? Does it attract tourists?

TG: [The locals] definitely embrace it. Most of my buyers are locals that love the brand. They see what we’re doing and love what we’re doing. Not very many tourists. We do have a couple of out of state customers that enjoy what we’re doing. My hope is to bring more tourists here. We gotta bring more spotlight here; there is a lot talent.

When you’re creating, is there any particular type of music you like to listen to?

TG: I love hip hop through and through. I listen to a lot of indie type of hip hop artists, ones that aren’t really well known. They are about the struggle and everything real. That’s what brought me up.

Is there is any other avenues you hope to explore with your brand?

TG: I would definitely like to get more into social media marketing. I know I kind of strayed away from that in the beginning. But as we grow, I would love to build a team to really want to focus on that. If anything, I want to get clients and continue helping other brands grow and whatnot. I would really love it if everyone who wanted to start a brand came to me for advice; I’d be happy to give them advice on where to start, what to do.

Have you been featured in any other publications or partnered with anyone else?

TG: KC photo network just shared a photo from our most recent shoot. Other than that, I sponsored a local rap artist named J. Gray; I sponsored his tour that came through Kansas City. A lot of people reach out, but it’s hard to tell who’s real and who’s not.

If there was one word to describe HustleKC, what would it be?

TG: Grit. We started with nothing. Like I said, we started 365 followers and almost 13K in a year. That makes me feel really good.

Growing up, did you pay attention to a lot of fashion?

TG: Growing up, yes and no. I didn’t really have say of my own until middle school. Then, I really liked dressing nice and looking nice. When I moved to the city, I really liked how it was more dressed down but kinda classy streetwear. I tailored my style to that and absorbed it and made it my own. So I followed certain trends and then took other trends and then mashed it up. Recently, yes I have to study it.

What is the symbolism in some of your designs? Like, the rose and the snakes – what do those mean to you?

TG: I had a lot of friends growing up. Then I deployed and found out who my real friends were; not a lot of them stuck around. The snake really is them and the rose is just me; no matter what, I’m going to outshine them. I can’t stand to be mediocre.

How did being deployed and coming back shape your worldview?

TG: It opened my eyes to a lot and I grew up really fast. I realized that when I got out that I no longer had to take orders. The world was my oyster and no matter what I wanted to do, I could go do it.

What would your dream brand be to collaborate with in the future?

TG: I would say Thrasher and Supreme. I skateboarded and rollerbladed back in the day, so my influence really did come from them.

What do you hope to see more of in 2019?

TG: Tsucci everywhere.

By Design Magazine
MIZIZI Releases Ghana's Independence Day Sankofa Soccer Jersey

What’s good family? Our friends at MIZIZI Shop got a new drop.

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MIZIZI announces the arrival of their Ghana Independence Sankofa Soccer Jersey - a new design created by Ghanaian designer, Kenneth William Kwesi Obeng(@kwesioben), and captured by Ghanaian photographer, Paa Kwesi Yanful(@kwesithethird), available for purchase March 6th, 2019. The design was inspired by Ghana’s upcoming “Year of Return” and a welcome back to MIZIZI’s CEO, Paakow Essandoh, who will be attending Afrochella 2019 in Ghana, the first time he has returned home since he was 3. The special edition soccer jersey displays a hint of Kente print and this unique streetwear design curated for the Diaspora is sublimation printed on 100% polyester fabric.

MIZIZI empowers Afrocentrism through African roots - no matter - your country of origin or African heritage. The Ghana Independence Sankofa Soccer Jersey is here for a limited time and just in time to celebrate the 62nd year of Ghana’s independence!

Don’t wait till the jersey is out of stock; shop now to get this exclusive jersey at MIZIZI International.

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By Design Magazine
Audio Mood Board 004

This one’s for the kids. Slow down and enjoy your youth. This mood board is curated and inspired by the sounds of the late 80’s and Early 90’s mixed in with today’s music to get you ready for the summer. Celebrate your time to figure this thing called life out. We don’t just do playlists, we do audio mood boards.

Apple Music


Artwork inspired by Frank Ocean’s “Blonde”

Artwork inspired by Frank Ocean’s “Blonde”

By Design Magazine
Stop Getting Dressed For Likes

It seems like nowadays diversity and inclusion are typical buzzwords. Words used to promote ineffective ideologies to come across as “with the times”. Feminism, at its true version is beautiful concept, but degraded by an uninformed society, creating jaded perceptions of a necessary principles. Make no mistake family, the future is female. Respect it. Embrace it. Live it. Women, especially women of color are resisting being limited to just the muse of art work. Women in streetwear especially, are tired of being excluded and left out of the discussion. The world of streetwear has a way to go, but thankfully Cozy Girl Squad exists. Donette Lowe, a Kansas City, Kansas native and the founder of Cozy Girl Squad has created a movement for women of color in streetwear to truly be themselves, cozy.   

Cozy Girl Squad is creative collective that aims to eliminate the lack of representation that women, especially women of color, experience in streetwear culture and they just dropped their first collection with their second collection on the way. The first collection boldly is embroiders “Stop Get Dressed for Likes”, challenging influencer culture behavior where folks are only dressing for social media, not because they truly identify with what they’re wearing.



“So the shirt is an outward representation of what we are, how we feel on the inside as cozy girls, as women of color who embraced streetwear culture and that kind of misrepresentation within the mainstream...I just had this conversation with a friend of mine that works for Nike had reached out and was like,  “you know besides CGS [Cozy Girl Squad] where do you look to for encouragement or enlightenment as a woman of color in streetwear?” I said, I don’t thats why CGS exist. I don’t have anything else…

These drops mean something to the everyday, cozy girl. The ladies who can’t afford to pay for a whole new collection, for the ladies who spend carefully because they’re not rich. The reason they’re buying this drop is because they truly identify with what Cozy Girl Squad stands for and the community that comes with it.



I Do this for the girls that purchase carefully. I’m not trying to foster a culture of hype, I just want you to know about CGS”

With the first drop come and gone, the second drop has infiltrated streetwear as well. Donette is creating a movement, a community that values women of color in streetwear. A refreshing collective that is representing a group of women who have been severely misrepresented and terribly underrepresented in our culture. The movement will only get bigger. The By Design Team is excited to see CGS continue to grow as more women find their place in this dope community.


Check out Cozy Girl Squad here:

IG: @cozygirlsquad

Twitter: @cozygirlsquad

By Design Magazine
Let's Go Outside

Words and Photos by Muenfua Lewis

Cold Kansas City winter evenings can cause the most motivated of creatives to venture into anything that requires as little work as possible. You know, kick your feet up? However, in a slowly quieting downtown, a group of artists meet together in their downtown loft to create music in their warm setting. The grind never stops. After making my way out of the brutal cold of outside, I found myself in the downtown loft of rapper, disk jockey, producer, and designer Dom Chronicles to chop it up for a little bit.

Dom is a jack of all trades, you can tell by just looking at all of the descriptions I used to describe him, but despite all those descriptors, Dom is one of a kind.



I just do what I want. That’s It. If I want to make some clothes, I’m going to make some clothes. If I’m going to rap, I’m going to rap.  I feel like I'm capable, however well I do balancing it is whatever. A lot of people are like you know you should focus on one thing. You know someone that’s good at everything is a master of nothing, but in reality you never really master anything.

Dom seems like he can do it all. Nowadays, Dom has put a major focus on his newest venture, Gaiden Gallery a dope brand influenced by the video games and japanese anime culture that we millennials grew up on. With aesthetics from Street Fighter, Pokemon, Digemon, and anything else you could’ve played on the Sega Dreamcast or Nintendo.  


[Gaiden Gallery] is brand or an educational platform. For me it's like I want people to know where all the stuff they got, what they doing now, where that all came from. Regardless of what animes they’re watching now. I want to highlight, the old sh**. When you put a PlayStation 1 in front of a kid that's like 16 or 17, never experienced a Playstation 1. The first thing they’re going to do is get bored because its not as crisp, the graphics aren’t as crisp. Its not what they’re used to you know? I want to show the foundation of things now. I can only represent what I know.

We used to get made fun of for being gamers. We used to get made fun of for trading Pokemon cards or playing Yu Gi Oh. This is basically for my nerd homies.


With Gaiden Gallery, Dom sets free the nerds and geeks of our childhood through clothing and events. Dom is truly himself and in his element. Inspired to create clothing that he wants to wear, with a streetwear twist. No corny stuff though. Throwing in elements such as the dreamcast symbol, flipping it on T-Shirt to represent a gaming system he loved growing up.


The time is now for people to express themselves. I feel like people aren’t so heavily branded and stuff anymore. People just like to wear what they like. I’m just trying to make something I like, something some of the homies will like, and we go from there.


Self expression is key, and Dom has been expressing his authentic self for years now in his music. With his new album, “Let’s Go Outside” on the way this summer, he’s never felt more in his element. Overtime, Dom had to become more comfortable with the most important fan of his music, himself. Losing family, close friends gave him the ultimate realization that life is short. With that, there’s only so much time in the world to learn valuable lessons.



Time is like one of the most important things [to me] and making good use of your time is important.  My mom always told me to make good use of your time whether it be used bettering yourself. Balancing how you spend your time and weigh it against what you really want to do and how much time you need. That’s what I would do when I needed reality checks. In my early twenties, I was out here rapping and sh** and I was like doing my thing, but the scene hadn't really developed yet [in Kansas City] or like you know there was just a lot of things we didn't know! I should pull up the LA, I need to have my dope album covers rollouts , etc.

I realized how much time I spent, not doing everything I love to do, putting too much time to things I thought weren’t important, but it all happened in order for me to learn

Through constant realizations, a few stumbles, Dom Chronicles found the people, the homies that have supported him thus far and has continued to work through them. Dom came to the realization of focusing on the people who support him, rather than the people who weren’t. A contrast to earlier in his journey when he found himself performing for people and in places that didn’t make sense for him. Time is of the essence once again. At the end of the day, Dom wants to be happy and make the good people around him happy as well.

What does the future hold for this constantly working, “4TheHomies” rapper?



I want to do like pop ups and stuff like that. I just need more stuff you know? We just working on that. I want to interview people for Gaiden Gallery, just based off me liking what they do. The gallery is not only just a brand, its for people too. I want to collab with more people, especially around the city. Especially with the clothes, Palisade and a couple other brands out here. Its all definitely going to mesh with my music. I want this all to be a staple, not just in Kansas City, but a staple of this nation.



Check out Dom’s Music Here and Follow Him on his social media pages below. Got content ideas or want a feature? Email

@DomChronicles on Spotify, Apple Music, and Soundcloud. 
Check out Gaiden Gallery as well! 

By Design Magazine
Truly Dedicated Featuring Jooby Truth

By Design was lucky enough to steal a little bit a time from recording artist Jooby Truth before his show second sold out show entitled, Truly Dedicated. 

We wanted to sit down and take a deeper dive with Jooby Truth. Further past the songs, we wanted to get a look into the mind of the man behind the music. 


The Jooby Truth story is one of overcoming fears and obstacles. Sitting and talking to him, I could tell that I was sitting with somebody who had looked fear straight in the eyes and said that “I’m going to chase my dream regardless”. Which is something so many of us struggle with. Fear can be crippling and the idea of losing your security blanket can keep so many of us in situations we’d otherwise run from.

Jooby’s love for music started early. His career journey began once he decided to leave the world he knew after school for his dream of doing music full time. “I went to school and actually had a job in the field I went to school for”, Jooby explained. “I was a media relations specialist…hated it. Hated it with a passion. Everyday I was coming home with a new story of why I don’t want to do this anymore. I called my wife pissed, pissed at myself that I’d allow myself to be stuck somewhere doing something I knew I had no business doing.” This level of angst felt in these moments can be slow the fearless. One of the biggest worries for a “20something” is losing their security blanket. Jooby’s wife, Bridgett, has been his greatest supporter and a true well of motivation through it all. She backed him 100% of the way. She encouraged him while helping to instill the confidence in him that such a risk would take. She let him know his vision, was her vision and she never once doubted that her husband would make a way for her and their son while pursuing what he loves.

Bridgett knows the fire he has burning inside him more than anyone. ”It’s crazy because I almost hope for trials because that brings something out of me that I wouldn’t get when I’m in a good space. Bridgett will tell you, I’ll put headphones in, its 2 or 3 in the morning, she’s on her side of the bed and she’ll look over and just know something’s bothering me. She also knows the way to get it out is music.” The road has been tough for Jooby Truth, but his outlet of music makes it so much easier.


Throughout Jooby’s music you can hear messages around the things that he’s most passionate about, his super supportive wife Bridgett, his son, his craft, progression and success. He’s an artist that doesn’t shy away from competition and values going against the grain. He delivers strong messaging wrapped in hard beats and infectious melodies. If you’ve ever listened to Jooby Truth you know exactly what I mean.

“My parents made sure to teach me that if I have a thought, it needs to be my own,” Jooby clarified. “Not saying one way or another is or isn’t right, but they showed me it's always more cool to do your own thing. I was always with the athletes in school but they knew Jooby was smart.”

Jooby on keeping centered in a world of possible distractions.


“In the music business there are a lot of evils. Having a background instilled in me keeps me grounded.”


“Sounds like you have a really strong sense of self..”


Absolutely. I can thank my parents for that. I can thank my father. I used to tell him he came up with a bar. He used to tell me you are a leader not a follower. I used to think oh my dad came up with some dope shit. Then I saw Boyz in the Hood and I saw like aw man.

*Both laugh*


“..but it's cool that he took that time to instill that in me. Because of him I can now look outside of my self in the face of some of these distractions (or evils) and know naw that’s not it, that’s not for me. That even transfers musically, you gotta be you.”

Jooby is an artist in every sense of the word. “I feel responsible to give the message that I give and hope that whoever hears it will run with it. Most times I’m just expressing myself and putting it down on paper. “I would never rap about something I’ve never been through or been close enough to feel,” Jooby proclaimed. “If I can’t rap from that perspective or even have enough knowledge to know that perspective I won’t touch it.

Shoutout to Jooby on his Dutch Masters Award.

We also want to give a shoutout to all the artists that performed in Truly Dedicated. It was a great show. Jooby Truth told us he hoped for energy and that’s exactly what he got. Shout out to Yusee, Kye Colors, Bam Keith, Kuttybear. It was dope to see artists from KC showcase their talents and really connect with the crowd. 


Editor and Chief

By Design.

Listen to Jooby’s newest mixtape here.
Truth EP now available on all major streaming services including Apple Music and Spotify.
Facebook @Jooby Truth
Instagram @Jooby Truth 
Lets all campaign for a Jooby Tiny Desk.
By Design Magazine

In the world of fashion, new, emerging faces are entering the market telling dynamic and unique stories through their clothing. Check out UE Supply Co. Since 2014, this brand has been growing with dynamic pieces that intersect many avenues such as athletic wear, streetwear, and a little workwear as well. Here’s a word from the founders of UE Supply Co.

”UE Supply Co. (Urban Elegance/UE) is an urban-contemporary brand that is dedicated to providing high quality clothing at an affordable price. We aim to accomplish this by giving the consumer a look into the founders’ vision for style.


We pride ourselves on providing high quality products, affordable rates, and each garment has a story that includes cultural influence


We want to be an influential clothing brand in major cities across the US. UE is a brand that makes sure its consumers are relatable to the UE members.  “


UE Supply’s worldwide influence is notable through their dynamic pieces that remind us that the world isn’t so big after all. UE’s ability to connect people through affordable, quality fashion holds value and a piece of their’s belongs in anyone’s closet. More info on UE Supply Co. located below:


Model: @Safounder

Photographer: @byjordanspry

Videographer: @1swiftmotion 

Creative Director: @Buddie_O

To get your brand featured, email
By Design Magazine